Bennett, Coleman and Co. Ltd.: Count on Print

Malcolm Raphael, Rakesh Thakur, Adya Thakur

The Times of India newspaper's parent company, Bennett Coleman & Co. (BCC) ran a digital plus print campaign in 2021 to rebuild its print advertising volumes.

Campaign details

Brand: Bennett, Coleman And Co. Ltd Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & CoMarket: India Sector: Newspapers Media channels: Social media, Online displayBudget: Up to 500k

Executive summary

Covid-19 affected every aspect of people's lives. Businesses, small and large, were hit with an unprecedented challenge to everything from demand to logistics to marketing. Many perished under the pressure but some prevailed and even flourished by making the most of what they had and thinking differently. Print has always been a...

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