Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Social media, Outdoor, Out-of-home, Online display, Word of mouth, Influencers, KOLs, Websites & microsites, Online video, Competitions & contestsBudget: 500k - 1 million
Executive summary
The Times of India (known as TOI), India’s leading English daily newspaper, faced an extremely competitive market with 143,000 newspapers and periodicals and a young audience that migrating to digital. TOI needed to...