Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels:Public relations, Social media, Mobile & apps,...
Bennett Coleman & Co: A Shot of Hope (SOH)
The Times Group media company ran a multichannel campaign, A Shot of Hope, in 2021 to increase brand trust and preference for its flagship newspaper, Times of India (TOI).
