Bennett Coleman & Co: A Shot of Hope (SOH)

The Times Group media company ran a multichannel campaign, A Shot of Hope, in 2021 to increase brand trust and preference for its flagship newspaper, Times of India (TOI).

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels:Public relations, Social media, Mobile & apps,...

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