Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Public relations, Social media, Mobile & apps, Online video, Word of mouth, Influencers, KOLs, Websites & micrositesBudget: 1 - 3 million
Executive summary
Covid-19 and its consequences led to fears, worries and anxiety in India. The vaccine was a shot of hope to save lives, protect the nation and rejuvenate the economy.
However, India still saw...