Benjamin Franklin and the Kuala Lumpur question

Faced with a need to choose between many high-quality alternatives (e.g. in an architectural competition, or selecting an agency), selectors inevitably find themselves searching for anything, however trivial, that will give them permission to reject a candidate.

Benjamin Franklin And The Kuala Lumpur Question

Jeremy BullmoreWPP


The city of Florence recently announced the winner of a competition, open to architects throughout the world, for the design of a new railway station. As is the custom in...