Benetton Group Spa: United Colors Of Benetton campaign

Rebecca Stanfel

Benetton SpA, a family-run apparel company, initiated a worldwide print advertising campaign in 1982 to promote its chic line of colorful youth-oriented clothing.

Benetton Group Spa: United Colors Of Benetton campaign

Rebecca Stanfel

Overview

Benetton SpA, a family-run apparel company, initiated a worldwide print advertising campaign in 1982 to promote its chic line of colorful youth-oriented clothing. Under the direction...

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