Benefiber - fashionable fiber

A 2006-8 campaign for Novartis’ fibre supplement (bulk laxative) Benefiber. Objectives: return to growth by: repositioning brand for health and well-minded customers, solidify ownership of key attributes.

Benefiber “Fashionable Fiber”

BUSINESS SITUATION AND CAMPAIGN OBJECTIVES

Benefiber is an all-natural fiber supplement that was introduced by Novartis in 2002. Versus other brands in the category, it offered the unique and relevant advantages of being clear,...

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