Bendigo Bank: Better Big Bank

Bendigo Bank, a retail banking company, improved brand salience in Australia by launching a series of TV spots, video and digital display ads as the results from the Royal Commission into Misconduct of the banking industry were set to be announced.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

'Better Big Bank' was built on a communications blueprint identified using the Forethought Prophecy Thoughts & Feelings methodology. AJF Growth Ops used blueprint to shape the communications.

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