Benchmarking on a Global Scale: A Case Study Illustrating Experiences and Implications of the Use of the Internet

Tamara Wojtowicz and Barry Page

This paper describes an on-going project, which questions multi-national organisations with regard to their policy for employees on global assignments.

Non-Consumer, Business-to-Business Research

Benchmarking on a Global Scale

A Case Study Illustrating Experiences and Implications of the Use of the Internet

Barry PageHead, International Human Resources Consultancy and Outsourcing Teams Arthur Andersen, United Kingdom. and Tamara WojtowiczPrimary Research Consultant Mercator Computer Systems, United Kingdom.

INTRODUCTION

Background of the Case Study

The Global Assignment Policy (GAP) Forum is a multi-lingual, international research project conducted via the World Wide Web. This business-to-business research questions multi-national organisations with regard to their policy for the management of employees on global assignments.

The objective behind the creation of the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands