Benadryl - growing the value of a 55 year old brand by 31 per cent in a single season by doing simple things really well

In the late 1990s, Benadryl's long history started to work against it with newer brands enjoying more positive perceptions both among consumers and pharmacists.

Benadryl – growing the value of a 55 year old brand by 31 per cent in a single season by doing simple things, really well

Objective: To reinvigorate the brand and reclaim dominance in a highly competitive market.

Results:In a mature and highly competitive...

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