Ben & Jerry's Homemade, Inc.: Ben & Jerry's Socially Responsible Marketing campaign
William BaueOverview
The marketing of Ben & Jerry's Homemade, Inc., was intimately linked to its heritage. The company was founded...
Ben & Jerry's Homemade, Inc.: Ben & Jerry's Socially Responsible Marketing campaign
The marketing of Ben & Jerry's Homemade, Inc., was intimately linked to its heritage. The company was founded in 1978 by two Long Island hippies, Ben Cohen and Jerry Greenfield, who migrated to Burlington, Vermont, and rented an abandoned gas station from which to sell their homemade ice cream.
