Campaign details
Brand: BelongBrand owner: TelstraEntrant company: Deloitte Digital MelbourneIdea creation: Deloitte Digital MelbourneMarket: Australia Sector: Telephone & internet servicesMedia channels: Cinema, Integrated, Mobile & apps, Newspapers, Online display, Online video, Outdoor, Out-of-home, Radio & audio, Television & connected TV, Virtual & augmented realityBudget: 3 - 5 million
Executive summary
Note: Reading this case study online creates carbon emission of approximately 3.5g.
It’s true. So, here’s a question for you.
If you could directly see the carbon created by your online activity, and an...