Belfast Giants

Attendance's at sports meeting are generally low in Northern Ireland. This study traces the progress of the ice hockey team the Belfast Giants from its launch.
Agency: McCann-Erickson BelfastAuthors: Heather Carr, Carnel Coyle, Robert Lyle and Pamela Baird

Area Awards 2001 Bronze

Belfast Giants

Game for all game for anything

INTRODUCTION

Mr. Robert Zeller first brought the ice hockey concept to Northern...