Agency: McCann-Erickson Belfast | Authors: Heather Carr, Carnel Coyle, Robert Lyle and Pamela Baird |
Area Awards 2001 Bronze
Belfast Giants
Game for all game for anything
INTRODUCTION
Mr. Robert Zeller first brought the ice hockey concept to Northern Ireland in 1997. At that stage there was no arena, no team, no name, no brand and Northern Ireland was dominated by other sports. The case was that very few people in Northern Ireland had ever heard of Sekonda Superleague Ice Hockey.
The omens were not good. McCann Erickson Belfast was challenged...