belairdirect: #belairdirectDriveChallenge

belairdirect, a Canadian insurance firm, encouraged young Canadians to think about home and car insurance with a gamified TikTok campaign that garnered 11.5m impressions and achieved a reach of 4.9m.

Description of the Assignment

Clark Influence was mandated by belairdirect to ideate and execute a campaign that promotes belairdirect's home and car insurance to the target market of young Canadians aged 18 to 34. Clarkresponded by creating insightful...

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