Beko: Not just a dryer, but also an iron!

Beko Turkey, a Turkish major appliance and consumer electronics brand, increased its market share and website sales in Turkey by creating advertising with research gathered from children.

Where Were We?

In 2017, Beko had recognized the potential of the tumble dryer category which was extremely under-penetrated and became the "first" brand to communicate in this category. With regular communications between 2017 and 2020, the category had...

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