Beko: 100 women

Beko Türkiye, a Turkish major appliance and consumer electronics brand, increased application rate, impressions, and views by spreading awareness about gender taboos.

Where Were We?

One of the top white goods brands in Turkey, Beko, had several dealers all across Turkey. There was a perception in society that "Dealership is a job only for men" because all new dealer applications were submitted by men. However, Beko...

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