Beko: 100 women

Beko Türkiye, a Turkish major appliance and consumer electronics brand, increased application rate, impressions, and views by spreading awareness about gender taboos.

Where Were We?

One of the top white goods brands in Turkey, Beko, had several dealers all across Turkey. There was a perception in society that "Dealership is a job only for men" because all new dealer applications were submitted by men. However, Beko believed that achieving gender equality, raising the women employment rate and supporting women's economic presence should be top priorty. That is why Beko had started the 100 Women Dealers project in 2019. This project was started to overcome the "Dealership is a Job for Men" perception and to provide women with the resources, encouragement they need...

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