Being John: Experiencing the Experience Economy

Jackie Sloane and Abigail Bray

The Being John Experience research project carried out by Added Value for internet bank Egg in 2003 drew as its inspiration the film Being John Malkovitch.

Being John : Experiencing the Experience Economy

Abigail Bray Added Value Jackie Sloane Egg

Entering a world of Confusion and Contradiction

Contradiction is everywhere in our lives. Beauty and Ugliness live alongside each other in art, we tut at thedepletion...

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