Being American. The future of USA brands

Silvia Aquino and Nic Hall

Studies from respected sources such as the Pew Global Attitude project have shown marked declines in positive attitude towards the United States.

Being American

The future of USA brands

Silvia AquinoResearch International Brasil, Brazil.

Nic HallResearch International UK, United Kingdom.

PREFACE

“The USA is in a difficult situation before the world. They show that they are people who are afraid...

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