Beijing 2008 Olympic Games sponsorship performance

This article discusses some key issues relating to sponsorship of the 2008 Olympic Games in Beijing, based on Ipsos tracking research.

Beijing 2008 Olympic Games sponsorship performance

Charlotte Wang

2008 is the year of the Beijing Olympics. Against this backdrop full of business opportunities, various businesses are making every possible effort to take advantage of the opportunities to enhance their brand image and expand sales. Ipsos set out to throw light on some key issues, as follows:


  • Do people know we are Olympic sponsors?

  • Has Olympic sponsorship improved our brand image?

  • Has Olympic sponsorship promoted our businesses?

  • Does Olympic sponsorship have the same effects on all sponsors?

2. Non-Olympic sponsors

  • Have we lost?


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