Beiersdorf, Inc.: The Ouchless Bandage campaign

Curad bandages have introduced a number of innovations in adhesive bandage technology. The first significant advance was during the mid-1950s when Curad changed the construction of the typical adhesive bandage strip.

Beiersdorf, Inc.: The Ouchless Bandage campaign

Christine Minderovic

Overview

Curad bandages have introduced a number of innovations in adhesive bandage technology. The first significant advance was during the mid-1950s when Curad changed the construction...