Would I lie to you? Designing for more honesty in a world that likes to lie

Crawford Hollingworth and colleagues from The Behaviour Architects share fascinating new research on the human tendency to be dishonest and how brands can use behavioural design to counteract it.
  • Individuals make excuses for their own infringements while assuming others have no good reason to be breaking the rules.
  • We give a higher saliency to those breaking the rules, giving license to our own rule breaking.
  • Happiness may provide the cognitive flexibility necessary to reframe and rationalise dishonest acts, which may then alter how people evaluate the moral implications of their behaviour.
  • However, these dishonest acts often have spillover effects leading to suboptimal outcomes....

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