We’re only human after all: Using Behavioural Science to make sense of the wide spectrum of responses to COVID-19

COVID-19 is not only a huge disruption across the world, but it is also disrupting our brains, and behavioural science can help make sense of this disruption.

Why it matters

The COVID-19 outbreak has brought confusion and worry into peoples’ lives and disrupted it in many ways. Behavioural science can help make sense of this disruption; knowledge is power and better understanding our situation can help us navigate and respond to it as best we can.

Takeaways

  • Covid-19 pandemic is not only a huge disruption across the world, but it is also disrupting our minds and cognition.
  • This article looks at how our thinking and behaviour has been disrupted, at how many of the concepts that gave us sub-conscious structure, such as habits, heuristics and biases, are...

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