New Frontiers in Behavioural Science: System 1 and System 2 thinking – Debunking myths and re-establishing truths

Crawford Hollingworth and Liz Barker

Aims to ‘de-bunk’ three key myths that have emerged in popular media by focussing on the facts – as per our current understanding – of system 1 and 2.

Behavioural science has given us concepts, theories, and frameworks that help make sense of the complexities of human behaviour and how people make decisions. Some of these focus on understanding the critical role of context or explore concepts such as anchoring or framing of information. Others look at how everyone is wired with inherent pre-dispositions, otherwise known as cognitive biases, that cause us to act in certain ways. Examples of these biases include availability bias and confirmation bias.

Arguably the most famous theory in the behavioural science world was popularised by Nobel Laureate Daniel Kahneman and describes the process of...

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