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New Frontiers in Behavioural Science: System 1 and System 2 thinking – Debunking myths and re-establishing truths
Aims to ‘de-bunk’ three key myths that have emerged in popular media by focussing on the facts – as per our current understanding – of system 1 and 2.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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