Stopping our taps running dry! With a little inspiration from the behavioural sciences

Crawford Hollingworth and Liz Barker

Discusses how behavioural science helps us understand why we might often behave in a profligate manner with water - from our tendency to discount the future, our deeply embedded habits and also the fact that energy doesn't communicate our usage in the most cognitively easy ways.

Around four billion people, almost two thirds of the world’s population, experience severe water scarcity for at least one month of the year, and half a billion live with constant water scarcity.1 In fact, since 2012, the World Economic Forum has put water supply crises among its top three global risks in terms of impact, putting it on a par with weapons of mass destruction, climate change and the outbreak of infectious disease.

Source: UN World Water Development Report, 20122

The problem is not looking like it will abate: The UN forecast in 2014 that two thirds...

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