New Frontiers in Behavioural Science: The expanding ‘framing toolbox’

Looks at how the different types of framing have evolved over recent decades.

An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognise that they are the same." 

— Nobel Laureate Daniel Kahneman 

Introduction

Kahneman’s quote ab

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