New Frontiers in Behavioural Science: Framing effects and contextual sensitivity

Explores how framing effects can vary depending on the surrounding context and situation, on time pressure and on individual characteristics – particularly age and cognitive abilities.

What situations or individual characteristics might make framing effects – like the ones we outlined in our previous article – stronger or weaker? Researchers are now beginning to identify some of these factors, which we will explore below.

How environmental contexts affect gain versus loss framing: Much of the research into goal framing – when the goal of an action or behaviour is framed – has focused on health and healthcare. Given that problems such as obesity, diabetes and cancer are some of the most pressing of our time, this has inevitably led researchers, practitioners and clinicians...

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