How behavioural economics helps us to live healthier lifestyles
Crawford Hollingworth and Liz Barker
This article explains how behavioural economics can be used in advertising to encourage healthier lifestyles and explores how the 'Intention-Action gap' can be avoided by employing this strategy.
Many of us want to lose a little weight and get fitter, stop smoking, drink less, eat more healthily - but struggle to put that into action in a sustainable way.
Behavioural scientists define this problem simply as the 'Intention-Action' gap - we generally...