How BE is helping us reduce our carbon footprint: Nudging travel energy consciousness

Highlights the broad range of very different initiatives, all of them grounded in behavioural science, which all have the ultimate outcome of reducing fuel consumption.

Climate change is one of the most pressing issues in our society today. To reduce and minimise the devastating losses and impacts of global warming we need to act now. A report published in 2017 stated that we need to "reduce net greenhouse gas emiss A significant part of this action needs to come from reducing our individual carbon footprints.

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