Behaviour and attitudes of Chinese tourists
Rene Bos and Grace Wen Pan
The Chinese market has been acknowledged as one of the key emerging leisure markets in the world. This paper provides an overview of the China outbound travel market, and combines the findings from latest attitudinal studies on Chinese tourists.
Behaviour and attitudes of Chinese tourists
Rene BosClient Services, ACNielsen China, China
Grace Wen PanGriffith University, Australia
INTRODUCTION
China is a huge country, with a population of 1,312, 311,000 people – about a quarter of the world's...
