Behavioral Economics: A New Business Framework?

Behavioral economics is emerging as a significantly influential insight paradigm in the UK in research and related disciplines and it poses many methodological and philosophical challenges.

Behavioral Economics: A New Business Framework?

Luke Perry, Alex Johnston


This paper is intended as an introduction to contemporary Behavioural Economics for market researchers. The paper begins with a brief outline of the impact that this emerging paradigm has had in the United Kingdom across research, advertising and marketing, including an explanation of the factors that are driving its current adoption. The paper then outlines the conceptual framework for Behavioural Economics thinking. Having outlined a core framework, we then discuss some of the challenges that it poses to the practice of...

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