Bega - The D Word

Bega has been trading as an Australian brand for over 100 years. In 2005 Bega changed its positioning, lost its point of difference, reason for being and was in the big retailers' 'sights' for delisting.

Bega – The D Word

Agency: Clemenger BBDO Melbourne

EXECUTIVE SUMMARY

For over 100 years Bega has been a much loved iconic Australian brand selling good honest cheese to good honest Aussie families. In 2005 Bega changed its positioning, lost its point...

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