BEEAH Group: Race For Life

BEEAH Group, an organisation promoting sustainable living, hijacked one of the biggest cultural events in the region, the Prestigious Dubai Camel Racing Club, to wake up the region to the enormity of plastic pollution, inspire conversation, and rally a movement.

Campaign details

Brand: BEEAH Group Brand owner: BEEAH Group Entrant company: Leo BurnettIdea creation: Starcom Dubai Market: Middle East & North Africa (general region) Sector: Industrial & manufacturing Media channels: Public relations, Online videoBudget: Up to 500k

Campaign video

Creative assets

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