Becoming The Champions Of Marketing
Hugh Burkitt The Marketing Society
Reading some recent articles about the state of the marketing profession, one could be forgiven for starting to worry about the future of the Society. One of our own Fellows, Chris Ingram, has been keeping the body-count on marketing directors and departments recently with grisly accuracy. In a period of 21 months, 86 marketing directors were removed due to redundancy or restructuring and 19 companies scrapped the role altogether. And if the enthusiasm for commercial directors (22 new ones have appeared in...