Becoming the champions of marketing

The Chief Executive describes his vision for the future of the Marketing Society. In short: to champion marketing excellence; to attract the best people into membership; and to champion the role of marketing in the wider world of business and society.

Becoming The Champions Of Marketing

Hugh Burkitt The Marketing Society

Reading some recent articles about the state of the marketing profession, one could be forgiven for starting to worry about the future of the Society. One of our own Fellows, Chris...