Becoming a preferred employer. How a global research programme helps the 10th largest employer in the world achieve its strategic goals

Jane Maxwell and Melanie Hipperson Jugdev

This paper reports a case history where an employee loyalty measurement programme contributes to the strategic direction as well as tactical needs of Compass Group, the world’s tenth largest employer.

Becoming A Preferred Employer

How A Global Research Programme Helps the World's Tenth Largest Employer Achieve Its Strategic Goals

Melanie Hipperson JugdevBMRB International, United Kingdom

Jane MaxwellCompass Group PLC, United Kingdom

INTRODUCTION

In 2002...

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