Become the Doritos Guru

Doritos, owned by Frito Lay, is a snack brand that had lost momentum as a result of several unsuccessful flavour launches to the Canadian market in recent years.

Become the Doritos Guru


Business Results Period (Consecutive Months):January 2009-June 2009
Start of Advertising/Communication Effort:February 4, 2009
Base Period for Comparison:January – December 2008

a) Synopsis of the Case

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