Beck's: Frequency

Becks, a beer brand, highlighted its position as the most bitter beer in the Brazilian market using sound frequency.

Campaign video: Beck's – Frequency

Selected creative: Beck's – Frequency

Credits

Creative agency: AKQA São PauloAccount Director: Aline GarciaArt Director: Camila Shoji / Rodrigo Sganzerla / Thiago BarbieriAssociate Strategy Director: Gabriella TeixeiraBrand...