Beck's: Frequency

Becks, a beer brand, highlighted its position as the most bitter beer in the Brazilian market using sound frequency.

Campaign video: Beck's – Frequency

Selected creative: Beck's – Frequency

Credits

Creative agency: AKQA São PauloAccount Director: Aline GarciaArt Director: Camila Shoji / Rodrigo Sganzerla / Thiago BarbieriAssociate Strategy Director: Gabriella TeixeiraBrand Director: Maura Victorelli / Yago Sant'AnnaBrand Manager: Amanda Lavanere / Beatriz Durlo / Juliana Pereira / Luciana Nogueira / Marcella Féo/ Stella GafoCopywriter: Caio Muratore / Felipe Autran / Raphael ValentiCreative Director: Christiano VellutiniExecutive Creative Director: Hugo Veiga / Renato ZandonaGlobal CCO: Diego MachadoManaging Director:Luiza Baffa...

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