In 2001, Lion Nathan had recently been awarded the license as Beck's Biers Australian distributors. The target was to build volume quickly by achievign a 70% sales increase within 12 months in an increasingly cluttered and fragmented market with a limited media budget.
| Agency: Saatchi & Saatchi (Australia) | Author: Jennie Tsen |
Beck's Real Bier
Real Bier. Real Results
INTRODUCTION
One of the judges of the US effectiveness awards' scheme, The Effie Awards, recently wrote an article about his experience judging the submission...
