Becel’s Sponsorship of “The Heart Truth”

In 2008, the Heart & Stroke Foundation announced they were launching a new initiative called “The Heart Truth” to raise awareness of heart disease as the number 1 killer of Canadian women.

Becel's Sponsorship of “The Heart Truth”

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

January 1 2008–March 31 2008

Start of Advertising/Communication Effort:

February 1 2008

Base Period for Comparison:

Ql 2007

a) Introduction:

Think of three...

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