Becel’s Sponsorship of “The Heart Truth”

In 2008, the Heart & Stroke Foundation announced they were launching a new initiative called “The Heart Truth” to raise awareness of heart disease as the number 1 killer of Canadian women.

Becel's Sponsorship of “The Heart Truth”


Business Results Period (Consecutive Months):

January 1 2008–March 31 2008

Start of Advertising/Communication Effort:

February 1 2008

Base Period for Comparison:

Ql 2007

a) Introduction:

Think of three of the most important women in your life. Now imagine that, tragically, one of them dies from heart disease. If things don't change, statistics say that willhappen because currently 1 in 3 Canadian women die from the condition. That equates to nearly 50,000 women each year – 8 times the number of women who die from breast cancer. In fact, heart...

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