Beauty is in the eye of the beholder: public relations and multinational corporations

This study investigates the internal ideational foundation underlying the host country public relations of multinational corporations by explicating the thinking of various public relations actors about what counts as good public relations work.

Beauty is in the eye of the beholder: public relations and multinational corporations

Xi LiuTsinghua University, China

INTRODUCTION

The public relations methods applied in different countries and practitioner awareness of national specifics in cross-border...