Beauty and Personal Care in Middle East and Africa

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.
  • Natural products and ingredients are in demand across the region while hybrid products help stretch consumers’ budgets.
  • Recent years have seen a steady increase in the pricing gap between mass and prestige products in beauty and personal care in the United Arab Emirates.
  • E-commerce is growing its share of beauty and personal care retail sales, but still only accounts for less than 6% of the market....

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