Beaurepaires – Vince Martin

Tyre manufacturer Beaurepaires was facing a slide in sales, and the challenge of reversing this trend in an aggressively competitive and largely commoditised category, while being out-spent by its main competitor.

Beaurepaires – Vince Martin

Category: Consumer DurablesAgency: Clemenger BBDOAdvertiser: BeaurepairesCampaign: Vince Martin

SUMMARY

Beaurepaires was facing a slide in sales. There was an urgent need to boost brand preference in order to drive sales growth.

To...

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