Beats By Dre: How the power of music led Beats to victory

Beats by Dre, a headphones brand, successfully established itself in the global headphones market by pairing with sports to promote its product as a tool for victory.

Campaign details

Brand: Beats by Dre Client: Omar Johnson

Executive summary

You may not remember or believe it, but there was a time when Beats By Dre was the brunt of internet memes, dismissed by 'serious' audiophiles as the poser's headphone. You bought Beats if you didn't 'get' music. If you were serious, you bought Sennh

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