Beats by Dre: You love me

Beats by Dre, a consumer electronics company, released You Love Me, a film about America's history of mistreating Black people, to reaffirm itself as a beacon of cultural defiance, return to its roots, and make a groundswell of conversation and cultural impact.

Campaign details

Title: You love meBrand: Beats by DreProduct: BeatsIdea: TranslationCountry: United States

Duration of Campaign



Target audience

Socio-economic Level


3 months or less

North America


Teenagers & young adults (13-25)


Between 4-5 million dollar budget

Why is this work relevant for Creative Effectiveness?

The start of our relationship with Beats in 2020 came at a pivotal moment in which the company sought to reaffirm itself as a beacon of cultural defiance and return to its roots, built from the epicenter of Black culture.

During this...

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