Beating the Drum of International Volunteering? Exploring Motivations to Volunteer Amongst Black and Asian Communities

VSO (Voluntary Service Overseas) is an international development charity. Research was undertaken to provide insight into the relevance and impact of cultural heritage in determining motivations to volunteer.

Beating the Drum of International Volunteering? 

Exploring Motivations to Volunteer Amongst Black and Asian Communities

Anjul SharmaThe Research Business International andMatthew BellVSO

Introduction

This paper presents a case history of research that VSO undertook with The Research Business International (TRBI), exploring motivations to volunteer amongst Britain's Black and Asian communities. VSO is an international development charity that recruits skilled volunteers from professional backgrounds to work abroad, usually for two years. Conducted over a 4month period, the research provided valuable insights into the relevance and impact of cultural heritage in determining motivations to volunteer. These helped VSO...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands