Beat 106 FM

Launch campaign for a new Scottish radio station, Beat 106. TV used to appeal to young audience and generate trial, also posters and transport.
Agency: The Leith AgencyAuthor: David Amers

Beat 106 FM

Now that's what I call a radio launch

'I love the 50s, don't you mate?'

'Absolutely mate. I think the 50s are totally drainpipemungus.'

(DJs Smashie and Nicey)

Background

Beat 106 is a new regional...