Bear Brand Fortified RTD: Tibay resistensya mobile campaign

Yoohyun Kim

Bear Brand Fortified, a milk drink brand, launched a mobile campaign in the Philippines to communicate the brand's promise of boosting children's health.

Campaign details

Brand: Bear Brand Fortified RTDBrand owner: Nestlé PhilippinesLead agency: Openmind PhilippinesCountry: PhilippinesIndustries: Milk & dairy drinksMedia channels: Mobile & apps, Online videoBudget: Up to 500k

Executive summary

Filipino moms are always searching for ways to keep their kids healthy. This became even more pronounced during the Covid-19 pandemic, especially towards the end of 2020 when Christmas reunions around Metro Manila and nearby provinces led to a spike in Covid-positive cases.

Bear Brand Fortified saw an opportunity to educate moms on the health benefits of drinking...

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