Bear Brand Fortified RTD: Tibay resistensya mobile campaign

Bear Brand Fortified, a milk drink brand, launched a mobile campaign in the Philippines to communicate the brand's promise of boosting children's health.

Campaign details

Brand: Bear Brand Fortified RTDBrand owner: Nestlé PhilippinesLead agency: Openmind PhilippinesCountry: PhilippinesIndustries: Milk & dairy drinksMedia channels: Mobile & apps, Online videoBudget: Up to 500k

Executive summary

Filipino...