Bear Brand: Agility@Scale

Faheem Merchant, Arindam Bhattacharyya

Bear Brand, a sterilised milk company, generated impressions and increased market share in Indonesia by offering their product to different target audiences as a deterrent to COVID-19.

Campaign details

Brand: Bear Brand Brand owner: Nestlé Entrant company: DentsuIdea creation: Ogilvy Jakarta Market: Indonesia Sector: Milk & dairy drinks Media channels:Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Online display, Television...

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