Campaign details
Brand: Bear Brand Brand owner: Nestlé Entrant company: DentsuIdea creation: Ogilvy Jakarta Market: Indonesia Sector: Milk & dairy drinks Media channels: Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Online display, Television & Connected TV, Public relations, Radio & audio, Programmatic display Budget: Up to 500k
Executive summary
Legacy brands are often seen as stagnant, slow and unresponsive to changing consumer needs. As COVID-19 struck, people were getting more concerned about their health and looked towards Bear Brand to build...