Beanz meanz Heinz

In this interview, Robin Walker, Heinz's business director states that the main issue affecting advertisers is the effect of media fragmentation.

Beanz Meanz Heinz

Delwyn Swingewood interviews Robin Walker, business director of HJ Heinz

Heinz is a megabrand. The 'Heinz World' encompasses more than 130 markets, and consumers have been buying its products for more than a century. But the American convenience...