Beam Suntory: -196

Beam Suntory, a spirits company, successfully launched its Japanese alcoholic beverage brand -196 in Australia by slicing through the noise of the seltzer market.

Campaign details

Entrant company: THE MONKEYS, PART OF ACCENTURE SONG, Australia

Why is this work relevant for Strategy & Effectiveness?

It’s not every day that you get to take on the “hottest beverage on the planet”, and win.

This is a story of turning...

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