Beagle Street Life Insurance: Seeing the light because of the dark

Beagle Street, a life insurance brand, launched a campaign in the UK to change the way the category viewed life events and increase market growth.

Campaign details

Brand: Beagle Street Life InsuranceAgency: Creature

Exec summary

This is a campaign that I hated working on, and a paper I hated writing - although I should state up front, not because it ends with a DRTV-led campaign for a Life Insurance...